Search Engine Optimization (SEO): Every Business Needs It!
Search Engine Optimization is one of the most important aspects of a website. Our goal is to deliver the strategy that will leverage both your strengths, the content of your website, and your business network. This way, we will improve the visibility of your online business. Among our services are ongoing care, support for your business. We will also advise and guide your team through our SEO strategies.
- Keyword research
- On-page optimization
- Website audit
- Link building
- Content development
- Marketing strategy
With our strategies, your website will ensure higher rankings in search engines, increased user engagement, and improved scope and size of the sales funnel.
What Is SEO ?
SEO or Search Engine Optimization is a process of improving and increasing both quantity and quality of traffic on a website. To achieve this, we will improve the visibility of your website to customers using different search engines. It is a set of rules that will allow search engines to easily find, access, index, and crawl your website without any issues. Our main goal is to design a better website to ensure that you, your customers, and search engines are satisfied.
Optimization of search engines refers to any unpaid traffic which rules out ads and direct traffic. Thanks to our specialists, you will get a unified digital strategy that will increase both traffic and user engagement on your website. What is important is that all visitors will be natural, organic, and will undoubtedly improve your business.
Having a great website is only one piece of the puzzle. But if your pages are not SEO friendly, all your work will be for nothing. Being visible and easily discoverable is one of the essential parts of the process, and we can assist you to reach the top.
How does SEO work exactly?
Search engines like Google look at two things when evaluating a website and deciding where to rank it -
RELEVANCE and TRUST. RELEVANCE is the content of a website and the code behind the scenes.
Building relevance means optimizing the code, and making sure the content of a website accurately
represents the business and brand. TRUST refers to how many other sites on the internet link back to a
site. If a large number of high-quality sites point back to it, the Google algorithm will start to trust it more
and move it up in the rankings.
How long does it take to see results?
Good SEO can’t be done overnight, it takes time. Many of our clients start to see their rankings rise
within 3-4 months. In fact, 86% of our small business clients begin reaching the 1st page of Google after
6-9 months of SEO work (when implementing our recommended keywords).
“SEO is the WORK that goes into your website to build relevance and trust so that it ranks on the first page of Google"
Relevance + Trust = Best Answer = Page One Rankings
The reason this is so important is because: Organic listings receive 80% - 90% of the clicks on Google (!!!) and… Less than 10% of people EVER scroll to page 2
What is Important for SEO
There are several things that will play a role in your website’s ranking, and we can help you improve all of them. The very nature of SEO is constantly changing, and it is essential to keep improving and following trends if you want your website to rank highly.
A couple of years ago, Google released the so-called mobile-first index. This means that mobile websites will have a higher priority. At least when searching from a smartphone. It is essential that your website is also mobile-friendly. While desktop versions of websites may still appear on your search list if they are the best possible result for the query, mobile versions will probably have a priority.The reason for this is more than obvious since more searches are being conducted on smartphones. Naturally, the idea behind this is to ensure that mobile users find content that can be used on their devices, and your website needs to be optimized for their screens. Even though the ranking of a website won’t change for the desktop version, our goal is to ensure that you get the best of both worlds and ensure your high rankings regardless of the device used.
The second essential thing, besides being mobile-friendly, is responsiveness. It is necessary for your website to respond to users’ display, and to automatically adapt to change in screen size. So many companies create smartphones and computer screens, and each of them has different screen sizes. Our goal is to ensure that your website looks great regardless if the visitor uses a mobile or desktop version of the site. Needless to say, this is just one of the factors that will ensure that your page performs well when it comes to rankings.
If you are still in doubt, just imagine trying to find something online on your phone, only to find a page that’s designed for desktops. The letters will be too small and you’ll have problems clicking on the thing you want. On the other hand, bad optimization can make a website show large letters that will require hours of scrolling to reach the end of the sentence. Either way, users will just leave the page and find something that actually works. We will help you get the website that’s perfect for you, and it will be optimized for every device. The goal is to follow Goldilocks and get something that’s neither too big nor too small.
Backlinks are links from different websites that lead to another website. Search engines see these backlinks as votes that show that your webpage is good and has something to offer. Pages that have a high number of links pointing in their direction, will have more natural and organic ranking on search engines.
Consider these links as votes that other pages on the internet placed to show that the content is valuable and is something that you should check. These links are one of the three most important aspects of SEO, and they will have an important impact on the website’s ranking.
But here, quality is more important than quantity. It is better to have a single high-quality link pointing to your website, than a hundred low-quality ones. In essence, you would value the medical opinion of a doctor a lot more than thousands of comments of non-doctors online. Interestingly, search engines feel the same way. Our goal here is to ensure that you have high-quality backlinks that will significantly improve the rating of your business on search engines.
DA or domain authority is a ranking score for websites. It predicts how well the website will rank on SERP or search engine result pages. The score on this scale is between one and a hundred, and the higher number will correspond to a greater ability to rank.
There are several factors that can have an impact on the DA like root domains, the number of links pointing to the site, and many others. Higher DA score will lead to a higher ranking on search engines, which will result in a higher number of visits. Some of the ways you can improve your DA score is by publishing high-quality content, on-page SEO, increasing the number of internal links, increasing the frequency of posting, etc.
On-Page SEO can play an important role in your DA. All actions involved in On-page SEO are done on the website. So, let’s take a look at some of the things that are involved in this type of SEO.
- Keywords and keyword density.
Keywords can be a single word, several words, or a phrase that an SEO marketer will use to match what users are searching for. These keywords are usually a summary of the entire topic. While search engines can search for keywords anywhere in the document, the priorities are words in the title, those appearing several times, or ones specifically assigned within the coding. But stuffing and spamming keywords can be counterproductive and the density should be between 0.5 and 1.5%.
- Heading tags.
Using tags for headings like H1, H2, H3, etc. is highly recommended for highlighting the main points of the document. Besides, having appropriate headings will make your page more accessible and easier to read. Your visitors will love it.
- Website structure.
Optimizing the website’s structure around a theme, category, or keyword. This will ensure that search engines understand what your business is about, and how relevant it is for the users’ query. This also includes how your website connects different pages to ensure easier navigation. The main navigation is usually different topics your website is focusing on. These topics are often categories on the homepage and it allows users to effortlessly find what they are looking for.
The secondary navigation is usually tied to the main navigation, and it shows subcategories users can check. Finally, footer navigation often provides more details and information about the business or the brand.
Imagine knowing what customers desire in advance and being able to deliver them just that. Targeting demand is just that. It involves discovering topics your audience is interested in, as well as learning more about queries they used to search for your product. Naturally, you will need to know which topics on your website are already ranked, and which keywords managed to drive the audience toward your business. Once you understand that, you will need to preserve them and defend these results. Our team will be able to help you with this, as well as doing keyword research to expand your reach. There is no secret that targeting demand is one of the most difficult and complex aspects of SEO. Fortunately, with years of experience, our team will be able to assist you every step of the way.
Since the market can be so competitive, people are pushed to release more content and by doing so, targeting more keywords. Keeping track of everything and finding important information can be challenging, but our team will be more than happy to help you.
Most people see their competition as a challenge or an obstacle, but they can also be an opportunity. Since each business will play their own SEO game, we will help you leverage the results they make for your own benefit.
Our team will help you understand which keywords worked best for them, and use them as guidance for your own website. This way, making content will be even easier, and it will help you drive more traffic.
If you want your website to score high on DA, you will need to have high-quality content. There is no secret that content is what attracts visitors to a website, and you will need to ensure that it is both relevant and unique.
Our goal at KomDigit is to help you understand your values and find a unique approach that will make you stand out from the crowd. Whether you have articles, images, or videos, the quality of your content will dictate how well your website will rank on search engines.
Search engines will look at tags and these on-page content elements ensure that your business rank favorably. Our objective is to increase organic visibility and to improve engagement from natural and organic traffic. A perfect example of good content are infographics that are used to summarize and visualize the information you’re offering.
How To Measure Visibility and Traffic
There are several key factors that will determine the visibility of your website.
- Pages indexed.
When Google visits a page, it will index it. If there is a page that’s not indexed, that means that it won’t be able to rank. You will need to check the number of pages that are indexed, and if the number decreases, you should find out why. There are several methods we can use to help you index your pages.
- Keyword ranking.
The number of keywords that appear on Google's top ten is something you should consider when creating content for your website.
- SERP impressions
This includes the total number of times your website appeared within SERP organically.
- Organic or natural visits
Organic visits represent the total number of visits or traffic using any of the search engines.
- SERP CTR
Appearing on a search engine is just one step of the way. We will help you improve CTR as well. CTR or click-through rate is the number of times people clicked on your website when it appeared on the result page.
- Pages per visit
This includes the number of pages users view during a single visit. The number can also show how exciting the content is. The higher the number, the better the content.
- Average time on the website
Similarly to the previous entry, this shows how much on average do users stay on the website during a single visit.
- Bounce rate
The bounce rate shows the percentage of users that visited only a single page and performed a single action.
All these aspects can be useful to determine the visibility and quality of the website. Our team is dedicated to helping you improve the content, as well as ranking on the search engines, which will improve all of these factors.
A technical audit is an audit designed to recognize areas on the website which are somehow hindering the ability to rank high. This analysis will allow us to spot and understand problematic areas, and create a strategic plan to improve the efficiency of the website.
Once the comprehensive technical analysis is finished, we can determine problems and sort them by priority. We will address ones that pose the highest risk for your business and development. Technical audit or analysis involves both off-site and on-site elements to ensure accurate review.
Our approach involves three major steps of the technical audit.
- Identifying and locating potential problems and challenges.
- Designing solutions for discovered issues
- Finding new opportunities that will allow you to stand out from your competition.
How We Perform Technical Audit
There are a number of elements that are essential for all comprehensive analysis, but they all serve to ensure that your website is efficient and operational with high-quality content and functional links that point to your website.
Firstly, the analysis of URLs and phrases will determine if there is a double-targeting of keywords. Furthermore, the canonical and navigational setups will show if there are any problems with navigation, as well as the efficiency of SEO.
Finally, our highly skilled team will determine if there are any problems with accessibility or duplication of content within your website. From there on, we will analyze your setup, as well as the configuration of webmaster tools. Moreover, if there is a need for improvement, our team will ensure that there is clear communication between your website and search engines.
We take pride in our skills and ability to detect any potential issues and problems within your website, and it allows us to correct them as soon as they appear.
The main difference between off-page and on-page SEO is that you will perform the former outside your website. This means that all marketing actions, social media posts, email marketing, link building, and others, will have an impact on the ranking of your website. Our goal at KomDigit is to ensure that you get high-quality links only and that we cover all the bases to ensure that your website performs well
When we work on your SEO, we have three main goals:
First, we want to make sure you’re seen as the most relevant answer. To figure this out, we do an in-depth analysis of your website and research your customers. We want to see how your customers search, what they search for, and what your competition does.
Our second goal is to make sure you have the most trusted site in your industry. Depending on your strategy, we’ll write and publish articles and blog posts, and submit business directories and profiles. All of this work creates a trail that leads potential customers back to your business. Kind of like Hansel and Gretel leaving cookies as a path to find their way home. With these trails all leading back to your website, we start to see significant improvement in your rankings between months 2-4, and generally see first page rankings by months 6-9.
Our third goal comes after we get you on page one of Google. After reaching the first page, we keep working to make sure your company stays on top, by consistently implementing new and more competitive keywords to help you dominate in your industry.
As Google starts recognizing you as the most trusted and relevant source in your industry, you’ll see your rankings increase. As your ranking increases, the more likely traffic to your website will increase. Increased traffic can lead to more customers finding and choosing your business over your competitors. You can even see how your campaign is doing by accessing our reporting dashboard. You’ll be able to see all your keywords, their rankings, and all the individual tasks being done on your campaign in real time.”