11 Google article writing recommends

  1. Format links so they're easy to spot
  2. Write concise text
  3. Choose descriptive text
  4. Provide an appropriate amount of content for your subject
  5. Make expertise and authoritativeness clear
  6. Act in a way that cultivates user trust
  7. Optimize content for your users, not search engines
  8. Create fresh, unique content
  9. Organize your topics clearly
  10. Write easy-to-read text
  11. Know what your readers want (and give it to them)