Pay Per Click
PPC Services

You should understand what PPC services are. Especially if you’re a small business owner wanting to get started in digital marketing, an individual attempting to learn more about paid advertising, or even a marketing newbie trying to explore uncharted territory.


To maximize your outcomes and enhance the functionality of your website, you must comprehend the fundamentals of this marketing technique. You can learn everything you need to know about PPC services with us.


What is PPC?


Pay-per-click (PPC), in a nutshell, is an online marketing strategy. PPC ads are common and most frequently linked with Google, while they can also be seen on Facebook, Bing, and other websites. Pay-per-click (PPC) services requires the advertiser to pay a fee each time a user clicks on their ad, thus the term.


Why You Should Choose PPC?

Both small businesses and larger businesses have valid reasons to select PPC. You can look at the advantages of PPC services and determine how to optimize them once you comprehend how it works. As well as how to create powerful advertising campaigns.


When it comes to pay-per-click marketing, relevance is essential. The users that click on your advertisements are looking for particular services, details, or goods. PPC services allow advertisers to put bids for sponsored links on search engines like Google.

The appeal of PPC lies in the ability of advertisers to show a customized advertisement at the precise moment when a user searches for a term. The advertiser can bid, for instance, to have their ad appear at the top of the list when someone searches for “red dress” and is interested in red gowns.

Advantages of PPC

Obtain Quick Exposure

You can increase the visibility of your website and spread the word about your business more swiftly. Platforms typically accept advertising the same day, giving ads the greatest exposure as soon as possible. This might be a text ad from a Google search, an Instagram image ad, or even a YouTube video. Using many platforms in various formats helps improve the visibility of your business.


Reach Out to Your Target Market

PPC services will assist you in focusing on the precise demographic you want to reach. You may even target specific people based on their actions and interests. Social media platforms like Facebook can assist you in getting your advertisement in front of the audience most likely to result in a sale.

Gain More Competitiveness

These days, keyword competition is everything! Therefore, it is harder for a company without domain authority to reach its target market or show up at the top of search results. Since there are so many adverts, natural search results now appear in the center of the page rather than at the top. That’s because many companies use PPC to get the visibility they wouldn’t otherwise be able to.

Using sponsored advertising enables you to succeed in cutthroat markets. Users who may not be familiar with your business can be drawn to you. You may advance marketing campaigns, rank higher for difficult keyword phrases, and even raise consumer awareness of your company.

PPC is a quick way to get past your strongest opponents. PPC services will show to be a crucial component of your inbound marketing efforts if you perform at your peak.

What Distinguishes SEM and PPC From One Another?

Although these terms are sometimes used interchangeably, Search Engine Marketing (SEM) and Pay-Per-Click are not the same.

PPC falls within the broad definition of SEM, which also includes other forms of advertising. It refers to work being done to make it simpler to find websites through search engines. Paid and unpaid, PPC or organic traffic are all forms of SEM.

PPC is a type of online advertising that uses search engines as well as other platforms like YouTube, Instagram, and Facebook.

Internet Advertising (SEM)

Getting a high ranking for a particular (target) keyword is an important goal of any type of digital marketing. Numerous channels can lead to this rating. Digital marketing using any search engine, such as Google, Bing, or Yahoo, is known as search engine marketing (SEM).

SEO is a term used to describe unpaid advertising (SEO). This indicates that your page’s content is relevant because it appears highly when users search for specific keywords. Unlike PPC, this sort of advertising is organic. However, not all PPC takes place on search engines. PPC advertising is available on social media sites like Facebook and Instagram.


Targeting and Retargeting in PPC

Retargeting and targeting are important PPC components. Both should be part of your strategy for a successful campaign. Here are the distinctions between paid advertising’s targeting approaches and retargeting techniques.

Top PPC Abbreviations and Phrases


As we move forward in this PPC guide, you could find some of the terms used puzzling. Especially if you’re not familiar with them. Additionally, there are particular terminology and expressions you should be familiar with if you intend to engage in paid advertising. The most important PPC phrases have been compiled here as a resource for you to use as you read.

Cost-Per-Click (CPC) is the word used to describe the cost that an advertiser must pay each time an individual click on their ad. CPC resembles auction bidding. To establish how high of an ad placement they can get, advertisers must compete with one another in bidding. A higher placement is the outcome of a higher bid.

The advertiser will specify a maximum price for their CPC. This price represents the maximum they will pay for a click on their advertisement. The ultimate cost-per-click is computed using the formula below:


  • Actual CPC = (Competitor’s Ad Rank / Your Quality Score) + 0.01

PPC is a marketing strategy that involves paying for advertisements. It is not the same as CPC. CPC, on the other hand, represents the actual cost associated with each click on your advertisement.



Without targeting, a PPC campaign actually can’t be optimized because it would be aimless. Whom are you addressing? Whose needs are being met by you? Targeting entails recognizing and purposefully developing information, connections, and platform usage that specifically targets a given set of individuals.

This audience may fit within a certain demographic, geographic, or psychographic category. Everything relies on the demands and issues of the audience. You can also have adverts that are specifically aimed at the content. The many targeting tactics that an advertiser can use are broken down below.


Audience Specification


  • Affinity: “By using affinity audiences, you may connect with people based on a comprehensive understanding of their interests, passions, and routines. According to Google Ads guidelines, affinity audiences “have proven a qualifying enthusiasm in a given issue, allowing advertisers to contact the people that matter most with their products or solutions.”
  • Demographics: This category “allows you to reach significant portions of the population that have similar characteristics, such as homeowners, college students, or new parents.”
  • In-market: This targeting shows advertising to people who have looked for goods and services that are comparable to yours. They might interact with your adverts if they’ve recently purchased anything or are considering doing so.
  • Similar audiences: This tactic means that you’re aiming for people whose interests might not exactly match what you have to offer, but who have similar enough interests that they might visit your website.

Scope of Pay per click services we master

AdWords Search Management

All of your AdWords search efforts, including mobile campaigns (click-to-call), search network campaigns, and retargeting in search campaigns, will be subject to thorough performance management. Keyword management, negative keyword lists, traffic sculpting, inventive ad copy, A/B testing, historical account analysis, competitive analysis, bid and budget management, customized scripts and plugins, Google Analytics integration, conversion tracking setup, and other activities are all included in AdWords management.

AdWords Display campaign management

Customized image, flash, and gallery advertisements in all common sizes (one new ad set per month). Display network advertising may be a very efficient technique to attract large amounts of traffic and raise awareness at a lower cost than other campaign options. We advise delaying display advertising until we have highly successful campaigns operating across all search and remarketing channels.

Dynamic Remarketing

Remarketing advertisements are customized to the particular pages your visitors spend time on. Even if they don’t always outperform conventional remarketing advertisements, it’s always worthwhile to test these types of ads.

Dynamic remarketing can be a wonderful tactic for conventional lead-generation campaigns, but it works particularly well with eCommerce websites. Ads might be customized to visitors who looked at particular services or service categories, for instance. Unless otherwise specified, Google’s display ad gallery will be used to create dynamic remarketing advertising.

Remarketing Audience Management

Building powerful retargeting audiences with Analytics data. The inherent variances in the visitors coming through our advertising channels are accounted for by custom audiences. Custom audiences can be divided up according to their traffic source, campaign, clicked ads, keywords, and activity patterns like the pages they visited, how long they stayed on our site, the links they clicked, and more.

Campaign Management for Bing Ads

Identical tactics and administration to Google AdWords, but makes use of extra, highly-intent traffic from the second-most well-known search advertising network.

Integration of Google Analytics

If it hasn’t already been done, we’ll ensure sure Google Analytics is correctly placed on your website and landing pages and connect the account to AdWords. Additionally, we’ll create personalized Analytics dashboards to make it simpler to examine AdWords traffic in Google Analytics.

Implementation of Google Tag Manager

After receiving permission to access your website’s backend, we may either install Google Tag Manager ourselves or send the container code to your developer for them to do it. Additionally, we’ll install other tags using Google Tag Manager, such as the Facebook pixel, retargeting tags, conversion tags, etc.

Benefits of PPC Automation


Marketing managers can focus on internal processes and top-level strategies when using automated services. Some common benefits of automation include:

  • Creative Ad-Copy: Large PPC accounts with numerous ad groups can optimize their content using the data feed. 
  • Reporting: Get instant access to the data you need as soon as possible. These tools will produce insight that’ll help inform strategic decisions without organizing all of the data manually.
  • Bid Management: This is very time-consuming and can be done efficiently by PPC automation. Having done the calculations for you, the automated system can manage your bids to ensure maximum profitability and with more accuracy as well.
  • Increased Efficiency & Productivity: With more free time, marketing strategists can get other work done in areas that help the company reach its tech goals faster. 

User Behavior Investigation


To gain a more comprehensive understanding of how visitors are interacting with our pages, we’ll be employing tools like Optimizely and CrazyEgg. Although it might not be necessary, depending on our volume and other tools, we like to have click-maps and heat-maps so that we can compare them with the results of our landing page experiments.

Ready To Grow? Get a Free Proposal Now

Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Komdigit can help you reach your business goals.

Client 1

+ 70 %
+ 0 %

“Our experience with KomDigit has been top-notch! We want to continue a tight line of communication with our key team members as this creates transparency as well as a focus on continual improvement/development.”

Client 2

Search campaings
+ 300 %
Click-Through Rate
+ 70 %

“Komdigit Agency deliver things ahead of schedule and usually delivers far more than our expectations. They adjust to our needs and try and find ways to constantly improve things. Their level of professionalism is unmatched. The integrity of their consultants is exception too. They would only take on new initiatives if they feel it would provide a exceptional ROI for our organization.”

Client 3

+ 760 %
Conversion rate
+ 300 %

I highly recommend Komdigit Agency. Working with Komdigit Agency has been a game changer for us. We were having significant traffic loss and they turned it around and have us growing every month. They are completely transparent and do a fantastic job at helping us show the benefit of SEO to our execs. With new SEO strategy Komdigit Agency increased our long-term traffic by 87%, and increased conversion rate by 67%