Pay Per Click​

Scope of Pay per click services we master

AdWords Search Management

Comprehensive performance management of all your AdWords search campaigns, including mobile campaigns (click to call), search network campaigns and retargeting in search campaigns. AdWords management includes, but is not limited to, keyword management, negative keyword lists, traffic sculpting, creative ad copy and A/B testing, historical account analysis, competitive analysis, bid and budget management, custom scripts and plugins, Google Analytics integration, conversion tracking setup and more.

AdWords Display campaign management

Custom designed image / flash / gallery ads in all major sizes (one new ad set per month). Display network advertising could be a very effective way to bring in traffic at scale and to increase awareness cheaper than the other campaign types. Our recommendation would be to hold off on display ads until after we’re running highly profitable campaigns across all search and remarketing channels.

Dynamic Remarketing

Remarketing ads tailored to the specific pages your visitors spent time engaging with. While these types of ads don’t always perform better than traditional remarketing ads, it’s always something worth testing. Dynamic remarketing works especially well with ecommerce websites, but they can be a great strategy for traditional lead-gen campaigns as well. For example, ads can be tailored to visitors who spent time researching specific services or service categories. Dynamic remarketing ads will be designed using the Google display ad gallery, unless otherwise agreed upon.

Remarketing Audience Management

Creating sophisticated remarketing audiences based on data from Analytics. Custom audiences account for the inherent differences in the visitors coming through our advertising channels. Custom audiences include segmenting by traffic source, campaign, ad clicked, keyword and behavioral patterns such as which pages they viewed, how long they spent on our site, which links they clicked and more.

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Bing Ads Campaign Management

Same strategies and management as Google AdWords, but taking advantage of additional, high- intent traffic from the second most popular search advertising network.

Google Analytics Integration

We’ll make sure Google Analytics is properly installed on your website and landing pages, and link the account to AdWords (if it hasn’t been done already). We’ll also be setting up custom Analytics dashboards to more easily analyze AdWords traffic inside Google Analytics.

Google Tag Manager Implementation

We’ll send you your Google Tag Manager container code for your developer to install, or we can install it ourselves after being granted backend access to your website. We’ll also use Google Tag Manager to install additional tags, like the Facebook pixel, remarketing tags, conversion tags etc

User Behavioral Analysis

We will be using tools like Optimizely and CrazyEgg to get a deeper insight into how our visitors are interacting with our pages. Depending on our volume and other tools we’re using, this may not be necessary, but we like to have the click-maps and heat-maps to be able to cross-reference our landing page tests with.

Client name 1

+ 70 %
Conversions
+ 0 %
Impressions

“Our experience with Thrive has been top-notch! We want to continue a tight line of communication with our key Thrive team members as this creates transparency as well as a focus on continual improvement/development.”

Client name 2

+ 300 %
Search campaings
+ 70 %
Click-Through Rate

“Our experience with Thrive has been top-notch! We want to continue a tight line of communication with our key Thrive team members as this creates transparency as well as a focus on continual improvement/development.”

Client name 3

+ 760 %
Leads
+ 300 %
Conversion rate

“Our experience with Thrive has been top-notch! We want to continue a tight line of communication with our key Thrive team members as this creates transparency as well as a focus on continual improvement/development.”