The technique of improving a web page’s content’s relevance to a certain search query is known as keyword optimization or keywords.
It’s an essential step in SEO since Google wants to provide its users with the most pertinent material.
In this post, you’ll discover how to optimize both your new and current content for any keywords.
Step 1: Confirm That You Are Optimizing for the Appropriate Keyword
You must ensure that keyword optimization is worthwhile and that your chances of ranking are good. Whether you are optimizing fresh or existing content.
Here are some things to keep in mind from the beginning of the process since this step is likely the most difficult one:
Potential for Search Traffic
It can be challenging to estimate a keyword’s potential to increase your traffic. Most SEO tools try to address this by focusing on search volume, but that is insufficient.
Some searches don’t lead to clicks on specific pages. Such as clicks on advertisements or queries that give users complete answers immediately on the SERP.
Pages that are optimized for just one keyword might rank for hundreds of others, giving you access to more visitors than the search volume suggests.
Term Complexity
It will be more difficult to rank for some keywords than others.
Look at the number of unique domains linking the top 10 ranking pages to get a fast idea of how difficult it is to rank for a particular phrase. Since backlinks continue to be one of the most important ranking factors for Google, the more connecting domains there are, the more difficult it will likely be to rank.
Therefore, you might wish to concentrate on low-competition keywords. Especially if your website is new and doesn’t yet have a strong backlink profile.
A Search Query
The purpose of the search is the search intent. Typically, people who conduct searches either want to buy something, learn something or locate a certain website.
Search intent is important for optimizing keywords because Google favors material that closely matches the dominant intent of the query.
Finding out what people are looking for can help you determine whether you can provide it and whether it is worthwhile for you to do so. For instance, it might be challenging for a “non-e-commerce” website to stand out for a search term like “women’s shoes.” The entire page is made up of product pages.
Step 2: Match the Search Objective
Let’s ask Google what sort of information users wish to find. We refer to this as the three Cs of search intent analysis.
Type of Content
The target the searcher is after is referred to as content type. Typically, one of the following content types will be used:
- Blog entry or article
- Category page
- Scroll down page
The goal at hand is to hunt for the most prevalent form of content on the top-ranking pages for your keyword. The SERP features and the top three ranking sites will have the greatest impact.
Format for Content
Users’ apparent preferences for information delivery are referred to as content format. Typically, one of the following content types will be used:
- “How-to” manual
- A step-by-step guide
- List-post
- Reviews
- Comparison
Step 3: Adhere to Best Practices for On-Page SEO
It’s time to construct our content with SEO in mind after selecting our target keyword and determining the search intent for it.
Make Searchers’ Requests Known
You might have a distinct viewpoint on your subject. You might wish to take a different strategy. Everything is fine since Google values original content. But you also need to live up to searchers’ expectations. Especially if you want your content to rank.
By examining the subjects covered by the top-ranking pages, you may get a pretty decent indication of what searchers are looking for. The greater the similarities between pages, the more likely it is that searchers will value a particular subtopic.
Make Your Stuff Simple to Understand
In the context of SEO, these three concepts constitute easily readable content:
- Avoid using complex sentences and write in simple language instead – When the themes call for them, you can and probably should use technical phrases.
- Creating skimmable content for two reasons: (1) The majority of visitors are only interested in certain information, and (2) readers skim content to determine whether it is worthwhile.
- Utilizing visuals – Images break up long passages of text and make content more thorough.
Improve the Page Title
The title of the page is used by both searchers and Google to determine the page’s context. To benefit both parties, you must optimize the page title:
- Include your chosen term in the title. Just to be clear, Google is capable enough to rank relevant pages. This is even if the headline does not contain the search term. However, your best bet in this situation is to use the keyword in the title tag.
- Make sure the headline is both interesting and informative.
- Not too long nor too short
- Before publishing, examine your titles using a tool like SERPs.
Create Enticing Meta Descriptions
In case you were wondering, the content of your meta description tag won’t likely affect search engine results.
However, it’s still a good idea to think about that small bit of text because it might persuade visitors to select your page over others on the SERP.
Here are some pointers for writing effective meta descriptions:
- Consider what users would anticipate from a page that ranks #1 on Google. This is related to search intent.
- Checking your meta description on a mobile device is beneficial. You can see it more clearly there, so you’ll know right away if the meta is alluring and beneficial.
Use Something Like SERPs and Be Mindful of the Length
Write in headlines from newspapers. Take inspiration from search ad descriptions; marketers spend a lot of time fine-tuning those.
Each page should have its unique meta description.
Last Thoughts
Remember that optimizing your keywords is not meant to be a cyberpunk way of manipulating the system. Helping Google and searchers find and understand your material is the aim.
To ensure that your information is “useful, reliable, and people-first,” it is a good idea to go back and take this self-assessment test once you have finished reading everything in this guide.
Following the launch of your material, you can do the following two things:
- To improve ranks, create links to your material.
- To determine whether your strategies are effective or when to refresh the content, track your ranking improvement. But instead of doing it by hand on Google, employ a rank tracker.
Have inquiries? Contact us right away!