Whether you refer to it as such or not, an SEO campaign is probably something you are actively involved in.
Since there are frequently numerous steps and participants, efficient planning is essential to achieving the intended result.
Identify and Rank Your SEO Opportunities
“Simple” is the first SEO campaign planning rule. If you don’t have enough data and information to support your decisions, don’t start. There are limitless possibilities for SEO campaigns. Yet you can’t know which chances are worthwhile pursuing and prioritizing without conducting research.
Keyword Analysis
Understanding the language that your target clients use to search for your goods, services, and information is the process of conducting keyword research. The next step entails evaluating, contrasting, and ranking the top keyword opportunities for your website.
With keyword data, the following use cases are worthwhile to pursue as SEO campaigns:
- Using highly competitive keywords as a target
- Choosing themes that will generate lots of links (link bait content)
- Creating template content that may be used to create hundreds of pages with similar content that each target a distinct keyword
- To maximize the potential, the majority of them need outreach efforts in addition to content creation.
Backlink Analysis
Practically speaking, backlink research is the process of learning how websites in your niche link to one another and accumulating link chances for you. It’s about gathering all the information required to build a solid backlink profile for your website, which should improve rankings.
A lot of backlink study is based on competitive SEO analysis of some kind. You can do this by looking at crossing links to see which websites link to your rivals but not to you.
Have an SEO Goal
Do you have a good concept for an SEO campaign? Great! You should have a goal for that. What should the campaign’s quantifiable result be, in other words? What do you hope to accomplish?
Each has a different set of SEO goals. Nonetheless, the four most typical ones typically center on:
- Boosting revenue and conversions from organic traffic.
- Ranking better for a keyword with strong competition (to outrank a competitor, drive a lot of traffic, etc.).
- Obtaining backlinks of good caliber.
These three steps are always an excellent place to start if you’re unsure about which goal to pick.
Rewrite the Material
As was previously mentioned, writing or rewriting content is a major component of most SEO efforts. By passing link equity from all the acquired backlinks to these pages, that content should either rank well on the SERPs on its own or at the very least assist your other pages in the ranking.
And even better, if you find a solid term that can be covered in a way that will also generate a lot of backlinks, just mix both strategies.
Get and Develop Backlinks
Rarely do SEO campaigns finish with the publication of content. It completes the task. Distribution of the material is what drives link building and is just as important as content production.
With link bait content that isn’t intended for organic traffic, it’s much more crucial. If the content is not distributed properly, all the effort will be for nothing.
- Create an outreach campaign to reach out to influential people in your niche for backlinks and/or visibility.
- In addition to the ordinary organic social posts, which typically have a restricted reach, promote the content with social media ads.
- Send it to your email list of clients.
- Share your material frequently by repurposing it for social media posts, Quora answers, newsletters, etc.
- For readers of your other articles to click across and for pages to pass their link equity, update your internal links.
The outreach effort is, of course, the most crucial for the link-building point. You may gain links by putting your material in front of a large audience, but the fastest way to see results is with a direct email that contains a clear pitch for link building.
Track the Outcomes
Now that the SEO campaign’s tactical execution is complete, it’s time to switch to “analytics” mode. When compared to all the campaign preparation and execution, that is a piece of cake.
Return to your SEO goals and consider the KPIs and indicators required to assess the campaign.
Assess the Performance
First off, we advise taking notes both throughout and immediately after the campaign. Was everything as expected? Can it be duplicated? Are any of the procedures applicable going forward? What can you change for the future? When it comes time to finally review the campaign, weeks or months from now, you won’t remember all the specifics, so make a note of what’s crucial as you go.
If all the monitoring and tracking are in place, you can discover that your campaign’s goals were sooner than anticipated met. In this situation, weekly inspections are acceptable. Any additional frequency is not required.
Yet since we all know how unpredictable SEO can be, if you suddenly start seeing better ranks, hold off on your celebration.
Last Thoughts From Komdigit
Big SEO initiatives demand extensive SEO knowledge, expertise, and skills to be planned, implemented, and evaluated properly. But as we’ve demonstrated in the post, you may also take part in more modest yet effective initiatives like outreach or on-page SEO.
Start small, and you’ll soon be able to start working toward the most challenging SEO campaign.
Launching SEO campaigns will help you improve your project management and communication skills because these initiatives frequently include the collaboration of many people, sometimes even those outside the marketing team. To start right away, contact Komdigit Agency.