8 B2B Ecommerce Marketing Techniques to Increase Revenue

The term “business-to-business” e-commerce marketing describes tactics and plans used to boost sales for B2B e-commerce companies.

Businesses that offer products and services to other businesses are referred to as business-to-business (B2B) enterprises. Some businesses (like Amazon) can be both B2C and B2B, whereas some are only B2B.

B2B businesses may now sell to each other online and through other channels thanks to e-commerce. Businesses use B2B e-commerce marketing tactics to succeed in B2B e-commerce. They draw customers through the digital channel and aid in increasing brand recognition.

B2B businesses are allocating a larger portion of their money to e-commerce marketing as a consequence.

8 B2B Ecommerce Marketing Strategies

The B2B e-commerce marketing techniques listed below can assist you in growing your brand’s visibility and attracting new clients.

1. SEO, or Search Engine Optimization

In B2B e-commerce, SEO entails:

  • Getting your website optimized to appear for relevant keywords
  • Keeping an eye on and resolving any technical problems with your website
  • Constructing backlinks to your web page

One of the most crucial marketing avenues for any B2B e-commerce company is SEO.

Brand recognition will increase when your website appears highly for the terms that potential customers are using to seek. And ultimately boost revenue.

Optimizing your website for search engines also requires fixing any technical problems. For instance, a sluggish website may negatively impact both user experience and search engine rankings.

2. Content Marketing

Using material to promote your brand, such as blog posts, videos, podcasts, case studies, etc., is known as content marketing.

In your B2B e-commerce company’s toolbox, content marketing is essential. Why is that?

Because it fosters relationships and trust between you and your audience. It enables you to establish yourself as a reliable voice in your field.

To get started with B2B content marketing, follow these steps:

  • Do some audience research. To produce material that appeals to individuals, you must comprehend their issues and areas of interest.
  • Examine the content that is already on your website. This will assist you in determining whether any material is out-of-date and needs to be updated or removed.
  • Provide material that is appropriate for the top, middle, and bottom of the funnel. Whether a consumer is ready to buy or is just starting their investigation, you want to keep them interested.
  • Share your material. Think about email, social media, content syndication, and organic search as possible avenues.

And for your approach to work, you need material that is of the highest caliber.

High-quality information is authoritative, informative, and unique. Whether you’re creating podcasts or blogging, make an effort to include industry insiders or offer your knowledgeable thoughts and viewpoints.

3. Social Media

An additional crucial avenue for your marketing plan is social media. This is because 40% of B2B purchasers utilize it to inform their selections.

However, how can you choose which platform to concentrate on?

Finding out which platforms your audience uses most frequently requires study on their part. LinkedIn is a great option, for instance, if you’re targeting the C-suite.

4. Email Promotion

Email marketing is a useful tool for promoting sales and nurturing current clients as part of a business-to-business e-commerce strategy.

Customers who get effective B2B email content are more likely to trust your product or service. Additionally, it generates interest in promoting new product releases or sales.

5. Marketing Based on Accounts (ABM)

A B2B tactic called account-based marketing (ABM) uses customized marketing campaigns to reach prospective clients. Teams from sales and marketing collaborate closely to pinpoint suitable accounts and offer them high-touch support throughout this process.

ABM often concentrates on high-value clientele.

If you create software that facilitates the swift onboarding of new clients by financial service providers, for instance, large banks would be your most valuable accounts.

You may use customized landing pages, emails, or advertisements to target the important decision-makers at those banks. The messaging needs to be customized to your target accounts’ objectives and areas of suffering.

6. Conversion Rate Optimization (CRO)

The technique of increasing the number of visitors who carry out a certain activity on your website is known as conversion rate optimization or CRO.

CRO can be used to increase traffic to:

  • Finish the checkout procedure.
  • Become a subscriber to your newsletter.
  • Complete the online form.

One of your top goals as a B2B e-commerce business is to optimize your product pages to minimize friction for customers during the purchasing process.

Several instances of friction include too many calls to action, invasive pop-ups, and slowly loading website features.

A product page should provide a brief description of the item’s functionality and worth. Any client worries that can lead them to back out of a transaction should also be addressed.

7. Advertising on Pay

Reaching out to new clients through paid marketing on digital platforms like Facebook, Google, LinkedIn, and others is a productive strategy.

Paid marketing may be used to distribute content, promote real or virtual events, or even bring attention to your product. (Up to 81% of marketers advertise their content using paid channels.)

Using techniques like Google text advertisements, you may take advantage of search engine advertising if your objective is to increase sales.

Pay-per-click (PPC) Google text advertising lets your website show up at the top of search results for a certain term.

8. Influencer Promotion

Influencers present your brand to a new audience and give it legitimacy.

Finding the correct influencers may not be as simple in B2B purchasing as it is in B2C due to the involvement of various stakeholders.

You must first ascertain who your customers are. Do they have the position of vice president of talent? Chief innovators? After developing your customer profiles, find out which thought leaders they follow on social media.

This will link you with business leaders in the field so you can market your B2B e-commerce brand.

Use the Correct Tools to Support Your B2B E-Commerce Strategy.

A B2B e-commerce company might be challenging to market. But, if you have the appropriate toolbox for digital marketing, it might be simpler.

With Komdigit, you may get everything you need to expand your company. Register right now for free.