February 2023

Some Useful Strategies for Mastering Content Research

How much research you put into your material will determine its success in the first place. Simply put, doing content research allowed us to produce excellent content that readers found to be very valuable. Regardless of your level of experience, once you thoroughly research a subject, you uncover insightful case studies and important data. Valuable, …

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What Separates Marketing and Advertising?

Advertising and marketing are often seen as interchangeable terms. Even some marketers interchangeably use the two terms. However, the truth is that marketing is largely comprised of advertising. Definition of Marketing Marketing is the “activity, collection of institutions, and procedures for generating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and …

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